Consumers Endorse Fayrouz at Easter Groove

Vaughn Apochi ,Nnnena Hemeson ,Desmond elliot

press release

Fayrouz would continue to identify with the needs and aspirations of its teeming consumers who are predominantly Nigerian youth, says the Senior Brand Manager, Fayrouz & Climax, Mrs Nnenna Hemeson.

Hemeson made the assertion at the Fayrouz Easter cocktail organised by the premium soft drink from the stable of Nigerian Breweries Plc for its numerous patrons at the prestigious Tribeca Lounge, Victoria Island Lagos.

She said ‘’our consumers are the critical element of our existence as a brand; and as such we own it a duty to make them happy at all time’’. According to her, most of the invited guests at the cocktail were young Nigerians who are highly successful in various spheres of life.

She said Fayrouz as a brand would continue to encourage the Nigerian youths to be good citizens by creating atmosphere of conviviality and brotherliness amongst them.

Speaking on the occasion, winner of Big Brothers All Stars, Uti Nwachukwu and ace Nollywood actor, Desmond Elliot commended Nigerian Breweries for putting the party together under the auspices of the Fayrouz brand.

Nwachukwu noted that Fayrouz was undoubtedly the king of soft drinks in the Nigerian market. He pointed out that Fayrouz has a unique taste and packaging that distinguish it from the rest of the pack in the market.

Speaking in the same vein, Desmond Elliot described Fayrouz as ‘’absolutely the best’’. He expressed delight in the activities of the brand to carry along its teeming consumers who are largely the youths in the scheme of things.

Other celebrities that endorsed Fayrouz included Mr Nigeria, 2010, Kenneth Okoli, Miss Nigeria, 2010, ace actor, Chidi Nmokeme, ace producer, Kunle Afolayan, and David Nnaji of the ‘dear mother’ TV soap, amongst several others.

Jesse Jaggs ditched out beautiful tunes to the delight of the fun seekers who thronged the party in their hundreds.

Marketing Manager, Non-alcoholic, Nigerian Breweries Plc, Tokunbo Adodo, described Fayrouz as the refreshingly different non-alcoholic drink with a golden foam head which comes in two flavours-Pineapples and Pear.  He noted that the brand continues to enjoy wide acceptability from consumers who are predominantly young adults because of its unique taste and attractive packaging.

Commenting on what has been the unique selling point of Fayrouz, Adodo said that ‘’activations; and coupled with the fact that it is a product with natural flavour, have been helpful to drive the brand, and made it the premium soft drink in the country’’.

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