Kanye west spent $300k on custom made chain to perform at the BET Awards

Jeweler to the stars Jacob the Jeweler confirms that Kanye West bought his new Horus chain for a nice $300K. Jacob created the custom-made link chain depicting Egyptian god Horus, as well as a four-finger pyramid ring, for Kanye’s comeback performance during the BET Awards last weekend. Both the chain and ring are made of 24k yellow gold. 

Horus was one of the oldest and most powerful deities in Ancient Egypt. He served a number of different purposes, but was most notably the God of War and the God of the Sky. Horus protected hunters and warriors and gave might to all those who paid tribute to him. It's a powerful image, and it's not mystery why West would be attracted to such an intense icon