The standard definition purchase of the Aug. 26 fight from T-Mobile Arena in Las Vegas will set you back $89.95, with the high-definition version costing $99.95, Showtimes spokesperson Madelyn Flax told USA TODAY Sports.
That's in line with what it cost to buy "The Fight of the Century" between Mayweather and Manny Pacquiao, a fight that generated over $400 million in revenue and netted Mayweather around $220 million.
If White's estimate of over 5 million PPV buys holds up, Mayweather (49-0 boxing) and UFC lightweight champion McGregor (21-3 MMA, 9-1 UFC) will need a few Brinks trucks to gather up all the money made.
Still, the UFC chief proclaims it's worth it, even for UFC fans accustomed to paying a maximum of $59.99 for a pay-per-view. Although critics savaged the money-first attitude of Mayweather vs. Pacquiao, White said this fight is an exception.
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