50 cent signs 78 million dollar deal to promote underwear

Curtis Jackson is well into his strides in celebrity endorsement as the rapper has announced his latest celebrity endorsement deal with FRIGO Revolution to promote men's underwear.A whooping 78 million dollars.

In defense of the 100 dollar underwear, 50 cent has come out to say' women spend so much money on lingerie and the underwear is the right project for men'.



According to FRIGO Revolution Wear,their products "were created to revolutionize the underwear industry by offering men optimal comfort, moisture-control and support, with style and practicality in mind."

50 Cent 's net worth has been estimated by Forbes to be worth $140 million in April of 2014.

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