Wednesday, December 21, 2011

Dutch Magazine Calls Rihanna "The Ultimate N---a Bitch,Editor Resigns After Apology


    The Dutch magazine Jackie recently referred to pop star Rihanna in an article as "the ultimate n---a bitch." The singer was not happy.
   "Well with all respect, on behalf of my race, here are my two words for you..." Rihanna tweeted yesterday at the fashion publication's editor, Eva Hoeke.
"F--K YOU!!!" she exclaimed ... dashes not included.

  Prior to that concise sentiment, Rihanna had posted this lengthy missive: "@evajackie I hope u can read english, because your magazine is a poor representation of the evolution of human rights! I find you disrespectful, and rather desperate!!"
"You ran out of legit, civilized information to print! There are 1000's of Dutch girls who would love to be recognized for their contributions to your country, you could have given them an article. Instead, u paid to print one degrading an entire race!"
"That's your contribution to this world! To encourage segregation, to mislead the future leaders to act in the past! You put two words together, with the intent of abasement, that made absolutely no sense... 'N---A BITCH'?!"

The Article

   The Dutch fashion magazine has been forced to apologise .Editor-in-chief Eva Hoeke said there was no racist motive behind the statement - and claimed it was meant as a joke.

  Part of the statement released on Jackie Magazine's facebook  page titled  Eva Hoeke quits as Editor-in-Chief of Jackie magazine 

 As a result of a recent publication in Jackie magazine, issue 49, a worldwide outcry arised over an article on page 45 entitled “De Niggabitch”, which refers to Rihanna and her fashion style. This word is used as slang in the United States.
Throughout the various social media there has been an emotional response to this choice of words, as published in Jackie. As a first reaction to this editor-in-chief Eva Hoeke said via Twitter that the choice of words was meant as a joke and offered an apology to anyone who felt offended. This reaction stirred up even more commotion, as Hoeke herself also referred to the term elsewhere in the magazine. 
  Following these events she consulted with publisher Yves Gijrath of GMG. Together they came to the following conclusion: In the interest of Jackie Magazine and all involved she will quit her job as editor-in-chief effective immediately. Publisher Yves Gijrath regrets the state of affairs and praises Hoeke’s attitude, who primarily thinks of the credibility of the title, which – as she realizes herself – would have been damaged had she stayed. According to Gijrath there’s no doubt about the intentions and qualities of Eva Hoeke, however he does think this joint decision is the correct one. Hoeke concludes: ‘I should have counted to ten before taking unsubtle stands through social media channels. Through this my credibility has been hurt and that neither fits the role of an editor-in-chief, nor Jackie Magazine. 

   Jackie Magazine will invite Rihanna to share her feelings and thoughts on the article in the next issue.

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