Friday, July 1, 2011

MTV Base & Silverbird Television boost youth appeal with chat,Music,Lifestyle & stars

Alex okosi
press release
    MTV Networks Africa and Silverbird Television are to add extra sizzle to the MTV Base block on STV, by introducing an intense new Nigerian ‘flava’ to their early-evening programme line-up.
 Starting July 2011, MTV Base and Silverbird Television will introduce a series of brand new, co-produced TV shows on their 18:00-19:00 block, airing Monday to Saturday.  The shows will include a host of Nigerian themed music and lifestyle programmes and the partners’ first ever Friday night entertainment show, to be filmed on location in STV’s Lagos studios.
The new-look MTV Base block on STV will include The Official Club Chart (a weekly Nigerian club chart mixed by top Nigerian DJs) and Street Request, a weekly request show that will see MTV camera crews invading various Lagos hotspots to ask viewers to select their hottest jams.  Tuesday nights will witness the welcome return of MTV Base quiz show Base.IQ, the ultimate pro-am test of music knowledge, while Wednesday evenings will see the makeover of MTV’s famous format MVP (Most Voted Playlist), with a purely Naija twist - as viewers take over the programming reins to choose their favourite Nigerian videos.

The highlight of STV’s MTV Base block will be an exciting off-the-wall Friday night studio-based show, packed with stars, celebrity interviews, entertainment news and hot new music videos.  Starting 5 August 2011, the as-yet unnamed show will be hosted by a top Naija celebrity, ably assisted by VJ “C-VON” Okpala.

As an added treat, through July and August, C-VON will be hosting a special series called Flashback – looking back at some of the coolest Nigerian content from the MTV Base’s programming archive. Full of treats, Flashback is the place to catch sight of exclusive footage of Nigerian stars before they “blew up”, including a younger 2Face Idibia talking about his journey to stardom or a youthful D’Banj before he really hit the big time in 2006!

The late-nite MTV Base’s block, airing on STV 23:00-00:00 Wednesday to Saturday, will continue to showcase international programming sourced from MTV channels around the world including longform music programming, reality shows, documentary series, awards shows and drama series.
Commented Alex Okosi, Senior Vice President & Managing Director, MTV Networks Africa, “We are thrilled to work with STV to elevate the MTV Base block to the next level by introducing relevant and edgy programming that is tailored squarely for the Nigerian youth audience”.
Commented Guy Murray-Bruce, President, Silverbird Television: “STV is very proud to partner with MTV on this venture as not only are they a global brand but one that caters for the youth market which constitutes over 60% of the world’s population. It’s a market that STV believes in and caters for via our content on TV. Together STV and MTV are providing quality content on TV for the youth of Nigeria”.

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